theWambuidesign

Here I Am

Fatima Marketing Website

Fatima is an ethical research platform committed to empowering vulnerable communities through inclusive and respectful research practices. While the tool itself was already in use, it lacked a marketing website to communicate its mission, showcase its impact, and attract new partners.

I was tasked with designing Fatima’s first marketing website — a simple, professional platform aimed at increasing visibility, building trust, and supporting user adoption.

The Fatima marketing site's teal hero: 'Ethical research anywhere. In minutes, not months.' with Try for free and Watch video buttons, and an illustrated group of masked figures peeking up from below.
The site's Features dropdown open over the hero, listing three points: Ethically-driven, Rapid and easy to use, and Reach anyone, anywhere, beside a video thumbnail of the masked-figure illustration.
A full-width dark-navy panel featuring the site's illustrated brand mark: five patterned, masked figures arranged around a radiating teal emblem.
Fatima's brand system on a dark panel: an icon set, the Spezia display typeface sample, a teal squiggle pattern swatch, and a six-colour palette from cream through yellow to deep navy.

Outcome & Impact

The website helped position Fatima more professionally and became a key tool in explaining the platform to external partners. It has improved clarity in communication and served as a conversion point for collaboration opportunities.

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