Services
A closer look at what I do, what you can hire me for, and how a project usually starts.
I connect the parts that are usually handled separately.
Most products fail somewhere in the gap between what's built, what's promised, and what people actually experience when they arrive. I work across that whole gap — the product decisions, the brand that explains them, and the website or interface that carries them — so what you build and what you say stay consistent.
I can work on one part of that system or all of it. Either way, the work is grounded in the same four years of practice: designing business‑critical products across health, events, logistics and small‑business tools, for teams that needed decisions that held up in the real world, not just in a deck.
Four ways to work together, each a fixed scope with a fixed fee.
01
Build the right thing — and make it work.
Research, UX and UI, and the design system to hold it together — so decisions get made before development gets expensive.
02
Make people understand why they should care.
Positioning, brand direction, naming and voice — clarifying what the product stands for and who it's for.
03
Turn attention into action.
A marketing site or launch experience that explains what you've built and what someone should do next.
04
Build it. Position it. Launch it. Make it work together.
Product, brand and website designed as one system, so you're not paying to build three disconnected experiences.
Whether I'm starting from an idea or fixing something that's already live, I work from what people need, what the business needs, and what has to ship.
Step 1
Know the problem before spending money solving it.
I start with the people, the problem and the business behind it. I review what's already there, talk to users and stakeholders, and use research to understand what's actually getting in the way.
Outputs: Research insights · Audits · User journeys · Problem definition
Step 2
Turn what we know into a clear plan.
I turn what I learn into a clear product direction — defining priorities, structure, flows and the decisions that need to be made before development and design work gets too far ahead.
Outputs: Product direction · Information architecture · User flows · Prototypes
Step 3
Make it real, then challenge it.
I design the experience, build the system around it, test the important decisions, and refine what isn't working. The goal isn't just a polished interface — it's something people can actually use and a team can actually build.
Outputs: UI · Design systems · Prototypes · Usability testing
Step 4
Get it ready for the real world.
I prepare the final experience and system for handoff, launch or the next team. No disappearing after the pretty screens are done.
Outputs: Final designs · Design system · Handoff · Launch support
Before we start, here's what to know about working together.
Timelines depend on the project, its scope and the work involved. As a guide, the full Launch System may take around six weeks from kickoff to handover, while individual services typically take about two weeks each. The Launch Audit takes three days.
Each service is a fixed fee, quoted after the Launch Audit — no hourly billing. The full Launch System costs less than the three services bought separately, and you'll have exact numbers before anything starts.
Yes. I'm based in Nairobi and work across UK, EU and US hours. Past projects span Kenya and Nigeria, and I've worked with a UK-based team. Most of the collaboration is remote.
You work directly with the person doing the work — no account managers in between. I've been a co-founder twice, so I'm accountable for the outcome, not just the design file.
That's fine. Product Design, Brand & Positioning, and Web & Launch can each be booked on their own. Most people start with one and add the others when they're ready.
If you're building a product, a brand, a site — or need all three to finally act like one thing — start with a Launch Audit: three days, a fixed fee, and a clear plan for what to prioritise next.
Get in touch thewambuidesign@gmail.com